EXPERTISE
Strategic Planning — Aligning communications initiatives with business strategies and integrating marketing communications for greater efficiency underpins our approach to the communications planning process. Ensuring our clients’ corporate communications is a proactive driver for their business strategies is even more crucial given today’s fragmented media landscape and rapid flow of information.
Corporate Image Development & Management — We help our clients establish and maintain their corporate image so they cultivate strong, positive relationships with their most important influencers and stakeholders. Then, we make sure the nature and culture of their organization is effectively communicated – at all levels within the company.
Corporate Branding — Quick-connect messaging that is credible and consistent help influencer groups ‘connect the dots’ when it comes to a product, service, or corporate image. We use this approach when defining your brand position, bringing your voice to life, and delivering the right message to key audiences. We have expertise with complete corporate identity systems, naming strategies, and graphic standards manuals to ensure brand integrity.
Media Relations — Both credible and influential, news media is an essential channel to reach your audience. We use solid research and analysis, messaging, journalistic skills and close relationships with the press to help our clients navigate an ever changing media landscape. Whether it’s broadcast, print, or new media, we help clients determine how to tell the right story so they can improve revenues, attract and retain the best talent, and bolster shareholder support.
Marketing Communications — We add value to our campaigns with compelling print, multi-media, and electronic designs that provide visual impact to your message. We can help your company with a wide range of marketing collateral including logos, brochures, annual reports, company newsletters, multi-media presentations, electronic brochures, and websites.
Corporate Social Responsibility — A business journal recently noted, “corporate social responsibility builds public image and employee morale, and fosters a sense of teamwork that is essential in long-term success." From strategic philanthropy, cause-related marketing, and internal programs, we define strategies and identify opportunities that contribute to the community while add value to your reputation and your bottom line.
Event Marketing and Publicity — Whether reaching out to an internal audience, into the marketplace, or out to the press, we help nonprofits extend their fundraising efforts and companies leverage their event marketing dollars with event branding, marketing and publicity. We’re engaged in every phase of a project--from planning to post event communications—to seed pre-event stories, secure lively red carpet arrivals, and maximize the after buzz.